Top 5 Benefits of Social Media Marketing for Any Business
It would not be exaggeration if we state the fact that how much importance social media has achieved in today’s world. From a school-going child to elder citizens of any state, all are besieged with notifications of social media their entire day. The growing trend of social media has brought to a state of optimum usage of networking and all tasks have switched from manual means to cyber tasking. Though it has even led to cyber-crime but as every revolution brings with it some consequences so it has to be dealt with as an aftermath. However the pros of networking overcome the cons of this transformed society.
Now I am going to discuss the importance of business marketing through social media plexus. While we go down through the views of most successful entrepreneurs, we discover that networking is a powerful fad in today’s market, so I am going to throw light on list of top 5 benefits of social media marketing.
1. Powerful tool for advertising:
As Hecate strategy a group of professionals known to be brand magicians clearly state:
“We live in an era when technology dominates the everyday conduct of human life. However, there is a limit to what technology can do in the human behaviour. A product becomes a brand only when it is able to communicate with the end customer in effectively. The stories that the brand tells and the inspiration it transmits make all the difference. It is like the age-old technique of granny’s fairy-tale stories that engage a kid. Just as a child is captivated by such stories, an effective brand story can play an important role in engaging the targeted audience. The only difference is the platform: digital. Yes, you must tell your brand story in a magically convincing way.”
The generation connected by a network of social media is provenly taking deep impacts from social media platforms, and even judge brands through what they display on their page. This provides a greater opportunity to advertise your brand or your products highlighting the efficiencies from all possible aspects.
2. Awareness of market value:
While you actively participate in social media market you can self-assess the market value of your brand, the popularity of brands and products can be easily observed by search engine trending lists. When you stream through the platform you know where you stand, thus the healthy competition is in the air.
3. Quick response and trafficking:
It is the best way to increase your inbound trafficking and thus run the brand successfully. As the famous CEO of Facebook, Mark Zuckerberg says,
“People influence people. Nothing influences people more than a recommendation from a trusted friend. A trusted referral influences people more than the best broadcast message. A trusted referral is the Holy Grail of advertising”
When your customer appreciates the product in front of allies, it spreads as a rapid fire through the gossip gatherings.
4. Cost effective:
The days of window shopping in the markets have gone old, people stroll through the pages of brands to find what’s new in the market. It is highly cost effective as the expense of transport is eliminated. Moreover the chances of buying a product in relatively higher price is less.
5. Customer satisfaction:
It is obvious to gain customer satisfaction as matter of growth of the brand and business. When you reply to their queries and fulfill their demand, they become satisfied and even share their remarks in comments which tempts other buyers too and the chain goes on through the nexus of social media. But most important thing is the quality of product so that it may prove worth buying, only then it can trigger a rapid response in the market. I will conclude by words of Ann Handley:
“Good content always has an objective, it is created with intent. It therefore carries triggers to action.”