2020 YouTube Video Marketing & Video Optimization Tips and Guidelines

2020 Youtube Marketing Tips - Video Marketing Guidelines 2020
Video marketing is a modern, ideal way of promoting your brand name and assisting you in driving more traffic. Benefits accruing from video advertising are magnanimous thereby compelling you to make use of video advertising as an important tool for your marketing campaign. It has the chances of getting the attention of internet user traffic much more than traditionally mediums thereby fostering the prospects of marketing much more than the standard text.

Top 13 YouTube Video Marketing Tips 2020 – Video marketing tips That You Cant Ignore

YouTube has flourished itself as one of most effective online tools available to attract customers to your online business. YouTube records more than hundred million unique visits monthly. It is also claimed that nearly twenty-four hours worth of video is uploaded every single minute. If you want to use YouTube as your marketing tool, it is very important that you acquaint yourself with the latest YouTube Marketing tips. So read on to get a good insight on YouTube as a marketing tool for your business.

1) If you think that by merely clicking on "how to" you can upload a video and attract customers to your business, you are sadly mistaken. Owing to intense competition in the traffic only those video clips that use the right search terms, tags and at the same time are interesting as well as informative, are going to be on the top.

2) It must be ensured that video title, tags and description are brief, clear and accurate. Just imagine that kind of phrases and words would be searched by the kind of people you like to attract to your business. In order to be indexed correctly you must use complete sentences in your description as well as information.

3) While using keywords you must avoid those keywords which are already used in tens of thousands of other videos as it may hamper your credibility even. Moreover, the tags used should be relevant otherwise your videos may be tagged as spam.

4) You must remember to offer your visitors the option of inserting your videos to their blog, website or social network page, as it subsequently will help you in promoting your business. The more you make your videos available to be seen by the masses, the better standing they will have in ranking thereby attracting more and more viewers.

5) It is extremely imperative to have creative sense that compels people that watch your video to give it a good rating as ratings also help on the promotion of the video. A video made with an uncreative mind will not have that kind of indelible impression rather it may be be other way round.

6) You can optimally utilize the advertisement space on your You Tube Channel with customized You Tube background images and themes.

7) Share your Video on social networking sites. Researchers claim that Facebook and Twitter are more addictive than cigarettes and alcohol so do share your video on twitter and Facebook.

8) Ask your friends to share your video on Google plus, Twitter and Facebook.

9) . If you want to be successful on YouTube then you should understand what works on YouTube. Useful, Funny and weird are the three types of videos that are successful on YouTube. So if your video fit into one of these categories then chances are bright for your video’s success.

10) Always add your website URL at the beginning of your channel description.

11) To grab user attraction, add music to the start and end of your video.

12) Your YouTube video must be relevant to your topic. Video content must be interesting and engaging.

13) Last but not the least is the fact you must keep in mind while uploading your videos is conciseness of your video. It should be within one to four minutes in length as any video longer than this will subsequently fail to achieve the desired results.


2020 YouTube Video Optimization Tips – Video SEO Tips

Youtube Video SEO Tips 2020
In today’s’ era of competitive environment and survival of the best, improving the search rankings for your web pages is not an option, rather it is a necessity. As search engines are indexing and showing videos, images s well as textual content in search engine results, SEO marketers have a greater opportunity to achieve visibility in search engines across dimensions.

Here are the five basic tips for video SEO. This serves as a good start point for marketers looking for video optimization.

1) Optimize With Keywords

Video SEO, as with textual SEO, involves the optimization of targeted relevant keywords in File name, URL, Title, Tags, and Link text.
In addition to that, use text paragraph besides the video having keywords, which gives the description of the video. It is beneficial not only in terms of being user friendly but also will assist in getting the video indexed for particular keywords.

2) Distribute Videos on Video-Sharing Sites

In order to attain visibility as well as additional links, video-sharing is an effective tool for you to use. In order to maximize the benefits, you must do the following:

1) Optimize all videos posted on YouTube and other video-sharing sites with the right key words.

2) Optimize YouTube channel pages.

3) In order to get your video to the top sharing sites, use a video-sharing distribution service such as TubeMogul.

3) Implement a linking strategy

Building both external and internal links is important for video SEO as video is judged by same linking standards as other forms of digital content. Below mentioned are some of the points important for linking strategy:-

1) Cross-link with other videos
2) Linking to videos in blog posts
3) Linking videos from relevant web pages
4) Linking to videos from social media pages
5) Tweeting the video
6) Bookmarking of the video

4) Encourage Viewers to Share Your Videos

You can get people to share your video only if your video is interesting, relevant, entertaining and informative. If it is not useful or entertaining, it is not likely to be shared and will remain isolated. Having said that, you¬ must:

1) Encourage users to comment on your videos
2) Make it convenient to share your video on You Tube, Twitter, FaceBook and MySpace
3) Offer video content in multiple formats to allow users to choose the one that best suited to their OS and connectivity speed

5) Re-Purpose Your Videos

Just like textual content, the more optimized the videos, the better they so in terms of performance. In order to re-purpose your videos you ought to be creative doing the following and more:

1) Videos to be embedded in blog posts

2) Create multiple shorter videos by breaking up long ones

3) In order to create blog posts or content for web pages use transcriptions of videos

4) Post videos to Flickr and other image-sharing sites by taking screen shots

5) Offline contents such as training videos or videos of a conference keynote speech should be turned into optimized digital assets for your website.